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Conversion Tracking is a Pretty Big Deal [Part I]
In the world of online marketing conversion tracking is a pretty big deal. It allows you to calculate the return of investment [ROI] on your advertising or marketing campaigns. I don’t know about you...
View ArticleWhy Do Digital Strategies Change So Damn Much?!
Our clients are frustrated. Just when things start to make sense and strategies gel we alert them that the industry has changed/evolved/flipped and they need to consider a new concept. PPC is...
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What To Do if You Over-speak During a Sale
We have all done it from time to time in sales, over spoke. Making a promise or a guarantee when we weren’t a hundred percent sure. We have even taking a confident stance on a subject even though we...
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Tacking On Low Hanging Fruit For Content
Today, I am going to show you how you can find low-hanging fruit to develop content around, and hopefully build more traffic to your website. 1: Do Not Skimp On The Keyword Research If you are...
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PPC Acronyms Get a Fantasy Football Spin
Anyone who has played in a fantasy football league knows that there are countless acronyms to keep track of (PPR, QBR, YAC, XPA, and countless more). In fact, the only space I’ve found to have just as...
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Should You Invest In Yellow Pages Online Directories?
If you go back 25 years, there were only 3 traditional ways to market your company: Television, Radio, and Print, which included Yellow Pages. For many businesses, Yellow pages was a guaranteed bet...
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Why are blended search results important to your business?
Simply put, blended search results are the combination of typical blue link results and other related material, such as videos, images, products, etc that best match what you are searching for. Blended...
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What to Wear to An Agency Interview in San Francisco
The stereotype of the multimillionaire tech executive in jeans and a hoodie is absolutely true. Does that mean you should wear jeans and a hoodie to a digital agency interview in San Francisco? No. San...
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Once a Week: Update Your Knowledge
I find it important to once a week keep myself updated on what is going on in the industry of digital marketing. I try to read every morning, but with everything that goes on daily at the agency, it...
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How to Increase Page Load Speed for WordPress Using Plug-ins
Page load time is always something that should be on any website owner’s mind. If you are planning to implement best SEO practices for your site, I would say this is a good place to start. Page load...
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